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The 21st century, an information age of technology and know-how. To the survival and development of enterprises, which entered the cycle of sustainable development, it must have to innovate, create new value of knowledge-based employees. Today, competition among enterprises, enterprises are no longer confined to their own industries, to the knowledge-based competition for employees has been increasing. With the advent of knowledge-based economy, enterprises are faced with the internationalization of the economy, knowledge and information to new challenges, knowledge is the most important strategic resource, as a knowledge society, businesses and the decision of The Competitive Advantage of Nations due to tangled. Knowledge-based employees are the knowledge and skills, intellectual capital and the owner of bearer, is the survival and development of the real source of inexhaustible. Therefore, a knowledge-based management and motivation of staff is a key factor in the success or failure of innovation to improve the productivity of knowledge workers is the 2l century, the core issue facing management. In this paper, the staff in accordance with the characteristics of a knowledge-based, behavior-oriented, values and so on, to explore how to motivate knowledge workers to make letter recognition and loyalty business. First of all, by learning and reading literature to understand knowledge workers and the general staff of the nature of difference between theory and real life combine their behavior more in-depth understanding of the characteristics of a knowledge-based workers, demand a deeper level.
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